10 Size-Inclusive Brands That You Should Know About
Previously, straight-size fashion brands only catered to women up to size 14, leaving nearly 70% of female consumers in the US out of the conversation. Thankfully, there has been an abundance of size-inclusive clothing brands – many helmed by female founders – cropping up on the horizon. Here are 10 size-inclusive brands that offer all women high quality modern essentials for their wardrobe.
1. Universal Standard
Founded by Alexandra Waldman and Polina Veksler, Universal Standard is a size-inclusive clothing brand that offers modern essentials for women sizes 00 to 40. Based on the premise of accessibility, this innovative company provides uncompromising fit and quality to women of all sizes and backgrounds and offers signature programs like Fit Liberty, which allows customers to swap previously purchased pieces with a different size.
2. Good American
Founded by Emma Grede and Khloe Kardashian, Good American is a direct-to-consumer denim and apparel brand that offers a full sizing range from 00 to 24. Because jeans in particular require separate prototypes depending on the sizing – think inseams and pocket placements – most denim brands only offer a limited size range. Good American fills that gap with in-between sizes and stunning on-model photos for every size per product.
3. Ori
Based in Los Angeles, Ori is a female-led clothing brand that offers thoughtfully designed everyday pieces for the plus size woman. Their small team is hands-on throughout the entire production process from concept to design to fitting and revisions all the way to shipping and inventory. With an emphasis on touchable quality, Ori combines chic silhouettes with cloud-soft fabric that almost feels like loungewear.
4. Reformation
Reformation is a clothing brand known for its sustainable fabrics and transparent supply chains. They also offer incredibly chic and modern essentials for women up to size 22. Their line of printed dresses, bell-sleeve tops and elegant necklines may be a perfect alternative for women who want to veer away from norm-core basics.
5. Eloquii
Founded by Mariah Chase in 2013, Eloquii is a fashion brand that serves women who crave runway-inspired style at an accessible price point. From mint-colored power suits to linen palazzo pants, Eloquii offers modern statement pieces for women with sizes 18-24, both on their website and brick-and-mortar stores in DC, Detroit, New York City, Philadelphia and Atlanta.
6. Girlfriend Collective
Girlfriend Collective is an eco-friendly activewear brand that makes a large portion of their products from plastic bottles or otherwise recycled materials. They also offer chic workout basics like leggings, sports bras and windbreakers – in matching colors! – for women sizes XXS to 6XL.
7. And Comfort
And Comfort is a minimal clothing brand serving plus size women who seek versatile capsule wardrobes that can take them seamlessly from work to after-work dinner party. From their basic tunic shirts to buttery soft tie dresses, And Comfort pieces are made from hand-sourced natural fabrics from the same mills that luxury couture designers use to bring uncompromising fit and quality to all women.
8. Madewell
Madewell is a well-known denim brand that also offers clothing, shoes and accessories for the modern woman who leans toward classic materials and timeless silhouettes. Many may not know, however, that they also offer a dynamic sizing range from XX to 3X. Explore their collection of crop pants and shirt dresses for that effortless weekender look.
9. Marsté
Founded in 2016 by YouTube celebrity Marlena Stell, Marsté is a size-inclusive fashion brand that serves women sizes 0 to 22. If you are drawn to solid-colored fabrics, Marsté offers a variety of basic tops, body suits, dresses and outerwear in black, white, blush and beige.
10. Maer
Founded by former Michael Kors design director Megan Wall and former Crowne Plaza Hotels style director Donna Kang, Maer is a size-inclusive designer clothing brand that specializes in well-fitting evening-ready clothes for the modern woman. Thanks to their wrap styles, snaps, carefully placed buttons and stretchy luxe jersey fabric, Maer garments serve women sizes 2 to 22.