The Full Branding Package
A cohesive brand identity provides your audience with a seamless visual experience. Together, we will explore the origin story of your brand and develop a visual narrative through compelling logo design and art direction.
Why should I invest in a branding system?
Simply put, to attract your ideal customer or client. A common problem amongst emerging brands is that they struggle to reach their target demographic. This is because their visual narrative is misaligned with their mission. Investing in a branding system streamlines future collateral production and helps your ideal customer or client find you.
What do I need prior to the branding process?
A business name and an idea of who you want to market to. We also ask clients to fill out this questionnaire prior to our introductory chat to get a better idea of their ethos and vision.
Here's how it works.
01 – Visual Research
First, we will create a collaborative Pinterest moodboard to exchange ideas on color and typography that reflects the brand.
02 – Style Guide
Based on our finalized moodboard, we will create a style guide PDF complete with typeface, color, and photography recommendations.
03 – Concepts
Based on our style guide, I will submit an initial round of logo concepts. Through 2-3 rounds of revisions, we will refine the concepts to match your vision.
04 – Delivery
The final logo lockups will be delivered in .ai, .eps and .png formats, along with an 8-page style guide PDF with logo application instructions.
Primary and secondary logo lock-ups
8-page style guide PDF