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Since 2013, The Denizen Co. has helped entrepreneurs and small businesses take their brand to the next level through strategic visual marketing and branding systems designed to connect them to their ideal client. Together, we will explore your brand's origin story and refine your visual narrative to help you engage with your audience in a meaningful and authentic way.
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Client: Hikarui / Role: Branding, Web Design
Hikarui is a lifestyle blog and illustration studio that offers an alternative take on “wellness” – one that is deeply inspired by Japanese essentialism and wabi sabi philosophy. It teaches readers how to create their own “getaway space” from modern stressors through diary-style prose and lifestyle advice that promotes “lightweight living”, which is epitomized by the word hikarui – a hybrid of “hikari”, the Japanese word for visible light, and “karui”, the Japanese word for lightweight.
Photographer Chikae O. H. approached us with a soulful proposition – to create a logo that reflected her British/Japanese cultural heritage. The intricacies and hardships of her mixed identity deeply resonated with us as we discussed her past experiences as an artist caught between two very different worlds. Over the weeks, we worked together to create a logo and branding system informed by Japanese calligraphy and classic English serifs, and proceeded to design a website that included plenty of wabi sabi elements and showcased her photography in a compelling and understated way.