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Thank you for your download.

Congratulations! You are minutes away from creating a wordmark logo and branding system for your brand. Let’s walk through this together, step by step. 

 
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01 – Sign up for a free trial of Adobe Illustrator.

You will need Adobe Illustrator CC to create your logo. Sign up for an account here.

 
 

 02 – Review your template folder.

The template folder that you just downloaded should contain the following files:

 
 
 
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Color Stories Booklet

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Typeface Booklet

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Logo File

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Style Guide

 
 
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 03 – Craft a pitch.

Download our worksheet below to craft a strong pitch that describes your brand.

 
 

04 – Choose your keywords.

Download our worksheet below to choose three keywords that resonate with your brand.

 
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05 – Choose a color story.

 

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A color story is a palette of colors that your audience associates with your brand.

Consult your Color Stories Booklet to choose a color story that resonates with your keywords. We’ve named each of our color stories to make them easier to identify.

Each of our color stories comes with corresponding HEX codes. HEX codes are a useful way to specify colors on the web. Simply copy and paste the corresponding HEX codes into your web editor or design software to implement the colors immediately.


 

 Questions to ask yourself:

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Who is my audience?

Remember that your favorite color may not be the best choice here.

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Is this practical?

Make sure your color story reflects your work settings.

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Will this feel right in five years?

Don’t give in to color trends. Think in the long term.

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Does this work with my physical space (if you have one)?

Remember, your space is a part of your brand.

 06 – Choose a typeface.


A typeface is a particular design of type that your audience associates with your brand.

Consult your Typeface Booklet to choose a header font and body font for your brand. The header font will be used for your logo and headers, or prominent text. The body font will be used for the rest of your text.

The majority of our fonts can be downloaded for free via Google Fonts. We also have a small selection of fonts from Typekit, if you have an Adobe CC subscription.

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Questions to ask yourself:

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Who is my audience?

Remember that your favorite font may not be the best choice here.

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What is my tone?

Choose a font that matches the tone of your writing.

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How much copy will I have?

Volume of text may be a determining factor when choosing your font.

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Do I want my headers to stand out?

Determine how much contrast you want between your header and body fonts.

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 07 – Create your logo.

Once you have downloaded your chosen fonts, open the Logo.ai file in your template folder, or click the button below. Watch this step-by-step video tutorial to create, customize, and package your logo file.

 08 – Create your style guide.

Once you have your color story, typefaces and logo files, open the StyleGuide.ai file in your template folder, or click the button below. Watch this step-by-step video tutorial to create a style guide PDF that shows off all of your hard work.

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 We’d love to hear from you.

Have any questions regarding the branding kit? Email us at shop@thedenizenco.com. Share your creations with us by using the hashtag #brandingwiththedenizenco!

 
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