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Congratulations! You are minutes away from creating a wordmark logo and branding system for your brand. Let’s walk through this together, step by step.
Congratulations! You are minutes away from creating a wordmark logo and branding system for your brand. Let’s walk through this together, step by step.
You will need Adobe Illustrator CC to create your logo. Sign up for an account here.
The template folder that you just downloaded should contain the following files:
Download our worksheet below to craft a strong pitch that describes your brand.
Download our worksheet below to choose three keywords that resonate with your brand.
Consult your Color Guide to choose a color palette that resonates with your keywords. We’ve named each of our color palettes to make them easier to identify.
Each of our color palettes comes with corresponding HEX codes. HEX codes are a useful way to specify colors on the web. Simply copy and paste the corresponding HEX codes into your web editor or design software to implement the colors immediately.
Remember that your favorite color may not be the best choice here.
Make sure your color story reflects your work settings.
Don’t give in to color trends. Think in the long term.
Remember, your space is a part of your brand.
Consult your Font Catalog to choose a header font and body font for your brand. The header font will be used for your logo and headers, or prominent text. The body font will be used for the rest of your text.
The majority of our fonts can be downloaded for free via Google Fonts. We also have a small selection of fonts from Typekit, if you have an Adobe CC subscription.
Remember that your favorite font may not be the best choice here.
Choose a font that matches the tone of your writing.
Volume of text may be a determining factor when choosing your font.
Determine how much contrast you want between your header and body fonts.
Once you have downloaded your chosen fonts, open the Logo.ai file in your template folder, or click the button below. Watch this step-by-step video tutorial to create, customize, and package your logo file.
Once you have your color story, typefaces and logo files, open the StyleGuide.ai file in your template folder, or click the button below. Watch this step-by-step video tutorial to create a style guide PDF that shows off all of your hard work.
Have any questions regarding the branding kit? Email us at shop@thedenizenco.com.