Humble & Grand
Humble & Grand is an interior design studio + shop that offers styling and organization services for individual homes and sells artisanal goods through its curated online shop. Inspired by Scandinavian and Japanese interior design protocols, Humble & Grand collaborates with artisans from the US, Morocco, Peru, and Mexico to create minimal yet engaging living spaces for the intentional home.
Cofounder Lauren Kellim of Humble & Grand approached us in 2018 to provide a more sophisticated and refined branding system that transcended the previous iteration of her online shop, Girl & The Abode. We decided to implement classic shapes and serif typefaces that felt timeless but also had a humble and delicate appearance.
Our main objective for Humble & Grand’s web design was not only to create a website that feels visually aligned with their updated branding system, but to also drastically improve the user experience of their eCommerce website. We implemented targeted CTAs on the front page, a Shop The Look section with shoppable images and product hot spots, and a mega menu complete with image slots for the primary navigation.