10 POC-Owned Brands That You Should Know About
According to a 2019 study by DiversityVC, only 22.9% of venture capital-backed businesses over the past five years were founded by POC founders. Still, minority founders are braving board meetings and working tirelessly everyday to bring their ideas to life. Here are 10 inspiring minority-founded brands that you should know about.
Founded by Shobha Philips, Proclaim is an eco-friendly nude lingerie brand specializing in fabric made from recycled plastic bottles. Daughter of South Asian-born parents and raised in the Midwest, Shobha founded Proclaim to make “nude” bras culturally inclusive. Their signature fabric is UTRUST-certified and BPA-free.
Founded by Audrey Siu, Veque is a nail lacquer brand inspired by the Vietnamese-American founder’s nail-care lineage. Derived from the Vietnamese word that means “to journey home,” Veque is an homage to Audrey’s mother’s nail salon and the wave of Vietnamese refugees that came to America and found their foothold in nail care.
Founded by designer Shayba Muhammad, Mahnal is a contemporary brass jewelry brand based in St. Louis. Inspired by natural forms and elements, Mahnal pieces are refined yet suitable for everyday wear and pay homage to “the gentle, insightful, and poetic beauty of Islam and the Arabic language.”
6. Fe Noel
Founded by Brooklyn-based designer Felisha Noel, Fe Noel is a clothing and lifestyle brand inspired by Felisha’s Caribbean heritage and family values. Felisha also runs the Fe Noel Foundation, a program that provides mentorship for young girls who are passionate about entrepreneurship.