Designer Approved: 6 Bedding Brands That We Love
Designer Approved showcases brands that set the curve for branding and visual marketing. Today, we will take a look at 6 bedding brands that we love.
1. By Mölle
By Mölle is a small studio based in the Netherlands that specializes in high quality linen and home decor items. Inspired by the concept of slow living, By Mölle’s pre-washed linen bedding is thoughtfully designed and 100% natural.
Why We Love It –
Though linen bedding is slowly becoming a saturated market, By Mölle’s impeccable color offerings are unparalleled. From their rich cinnamon shade to their soft blush collection, you will surely find a pigment that resonates.
2. Sijo Home
Cofounded by Anni Stromfeld and Jacob Xi, Sijo Home is a global home brand that offers a broad range of modern home essentials and loungewear. A percentage of their sales is donated to the Joyful Heart Foundation to help sexual assault and domestic violence survivors.
Why We Love It –
“Silk, but better” is the perfect way to describe Sijo Home bedding. Made out of naturally cooling, extremely breathable, hypoallergenic and antimicrobial materials, their bamboo lyocell bedding is perfect for warm sleepers.
3. Coyuchi
Founded in 1991, Coyuchi is a textile brand that offers organic bedding, sheets, towels, robes, and apparel inspired by coastal living. Their relaxed aesthetic pulls subtle colors from the sea and mimics the nuanced textures and patterns of nature.
Why We Love It –
At 185 gsm, Coyuchi’s Organic Relaxed Linen collection is one of the most sturdy linen bedding options on the market. Breathable and temperature regulating, their organic linen will keep you cool on sunny days and warm throughout the crisp nights of fall.
4. Morrow Soft Goods
Founded in 2016, Morrow Soft Goods is a Los Angeles-based textile company conceived by friends Stephanie Cleary and Michelle Toney. They offer a range of bedding and home decor items with an emphasis on natural fibers and age-old weaving techniques.
Why We Love It –
We’ve yet to come across linen bedding sets in rich, earthy shades like Morrow Soft Goods’ Terracotta and Clay. Also, the irregular pinstripe pattern on their Oat Stripe Linen adds visual interest to monochrome bedding sets.
5. Snowe Home
Frustrated by the lack of options when setting up their apartment, cofounders Rachel Cohen and Andres Modak set out to create Snowe Home, a home brand that offers refreshingly simple and visually streamlined home essential goods.
Why We Love It –
Want to sleep in luxurious hotel sheets in the comfort of your own home? Snowe Home offers European-milled percale, linen and sateen bed linens in hotel-worthy colors.
6. Primary Goods
Born out of a (very) successful Kickstarter campaign, Primary Goods is a bedding company that specializes in “smart bedding” with thoughtful details like top sheet snaps and invisible teardrop zippers.
Why We Love It –
Their strategically placed snaps means you will never wake up to tangled sheets at your feet, never need to tuck in the sheet, never need to realign the duvet and top sheet, and best of all – never make your bed again.