Designer Approved: 6 Loungewear Brands That We Love
Designer Approved showcases brands that set the curve for branding and visual marketing. Today, we will take a look at 6 loungewear brands that we love.
1. Skin
Founded in 2003 by designer and entrepreneur Susan Beischel, Skin is a luxury clothing brand that specializes in luxe fabrics, organic cotton materials and sophisticated, versatile silhouettes. Drawing inspiration from the natural environment – particularly in the founder’s home state of Wisconsin – Skin offers comfortable natural fabrics that prioritize touch and adaptability. Their refined pieces come in soft, neutral colors and take you seamlessly from day to night.
2. Lunya
Established in 2014, Lunya is a modern sleepwear brand that specializes in silk, pima, modal, and alpaca sleep and lounge wear that is intentionally designed to inspire comfort and confidence. Their Restore collection features a proprietary pima cotton with an FDA-approved blend of minerals that works to absorb and convert body heat into infrared energy which is then recycled back into your skin and tissues, helping to rebuild and recharge the body during sleep.
3. Handvaerk
Established in 2013 by husband-and-wife team Esteban Saba and Petra Brichnacova, Handvaerk is a New York-based clothing company that specializes in luxe everyday essentials. Hailing from three generations of small-scale family production, Handvaerk pieces are known for their minimal designs and quality craftsmanship. Their Flex Sweatshirt – made from stretch-Pima cotton-jersey – pairs beautifully with the Flex Sweatpant and is the working-from-home uniform during the week.
4. Naadam
Founded in 2013 by Matthew Scanlan and Diederik Rijsemus, Naadam is a luxe clothing brand that specializes in sustainable and remarkably soft cashmere clothing. Naadam was born when the two college friends traveled to the Mongolian Gobi Desert and befriended local herders. After seeing first-hand how traditional cashmere traders and brokers drove up prices and controlled the profits, Matt and Diederik founded this company to cut out the middlemen and offer premium-quality clothes directly from the herders at an affordable price.
5. LETT
Looking for a weekend uniform? You’ve come to the right place. LETT is a Los Angeles-based luxe leisurewear brand that strikes the delicate balance between loungewear and appropriate-for-public wear with a collection that never sacrifices comfort or style. Its minimal designs and muted color schemes make mixing and matching a breeze. We especially love their Ecru and Charcoal collections.
6. ZANNI
Founded in 2017, ZANNI is a Los Angeles-based clothing brand that specializes in wearable, elevated basics for the active woman. Their specialty fabric is a super soft, two-way stretch and machine washable fabric that comes in select colors and silhouettes. ZANNI is a perfect candidate for those who prefer a low maintenance hassle-free capsule wardrobe that can be worn seamlessly from lounging at home to a day at the office.