Designer Approved: 6 Sleepwear Brands That We Love
Designer Approved showcases brands that set the curve for branding and visual marketing. Today, we will take a look at 6 sleepwear brands that we love.
Established in 2014, Lunya is a modern sleepwear brand that specializes in silk, pima, modal, and alpaca sleep and lounge wear that is intentionally designed to inspire comfort and confidence. Their Restore collection features a proprietary pima cotton with an FDA-approved blend of minerals that works to absorb and convert body heat into infrared energy which is then recycled back into your skin and tissues, helping to rebuild and recharge the body during sleep.
Based in London, Morpho + Luna is a luxe sleepwear brand that specializes in expressive silhouettes and high quality fabrics, rooted in founder Cécile Gavazzi’s rich silk lineage which can be traced back to the 18th century in Valmadrera. The Gavazzi factories were renown throughout Europe and are said to be some of the earliest importers of Chinese and Japanese silks. Like wearable art, Morpho + Luna pajamas are perfect for those seeking a unique investment piece that they can wear for many years to come.
Ettitude is first and foremost a bedding brand that also offers a sleep and lounge wear line. They specialize in organic bamboo lyocell fiber, a sustainable alternative to cotton that boasts a fiber yield per acre up to 10 times higher than cotton and requires less than 1/10 of the water to grow. The result? Light-as-air breathable and thermo-regulating pajamas that tread lightly on your skin as well as the earth.
Founded in 2014, Asceno is a London-based clothing brand that specializes in relaxed, versatile women’s clothing that can be worn seamlessly from day to night. Their washed silk pajamas are investment pieces to be sure, but their vast array of color and pattern options – not to mention their monogramming service – ensures that you find the perfect set of “adult” pajamas that you can wear confidently for many years to come.
Founded in 2015, Recliner is a New York City-based sleepwear brand that specializes in thoughtfully designed sleep and lounge wear made from 16mm silks, machine-washable Japanese satins and bamboo jersey fabrics. Their pajamas have a relaxed yet flattering silhouette paired with vents, openings and proportions that allow plenty of movement in bed.
Kala is an intimates, sleepwear and maternity clothing brand that works exclusively with women-owned factories in New York and sources their fabrics from eco-friendly mills that are ISO-9002 or BlueSign certified. Committed to both sustainable manufacturing practices and inclusivity, Kala offers earth-friendly clothing in a wide range of sizes and colors, including truly nude intimates.