DIY Branding Kit

DIY Branding Kit


Ready to brand your business but not sure where to start? We’ve got your back. Our Branding Kit includes all the tools you need to develop a color palette, fonts, wordmark logo, and style guide for your business. Our step-by-step guide walks you through the branding process so you can craft a visual strategy for your brand in a single afternoon.

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Thoughtful branding – without the price tag.

Although we love developing custom brands for our clients, we also understand that it can be cost-prohibitive. That’s why we packaged our actual branding process here at The Denizen Co. into a do-it-yourself branding kit, so you can brand your business from the comfort of your own home.

what’s included –

  • 1 color guide

    with 100+ designer-approved color palettes to choose from

  • 1 font catalog

    with 100+ designer-approved font pairings to choose from, most of which can be downloaded for free via Google Fonts

  • 1 logo file

    An .ai file which we will teach you how to customize and package via a step-by-step video tutorial so you can create your own wordmark logo. (Please note: A wordmark logo is a text-only logo that includes only the brand name, no symbols or badges.)

  • 1 style guide template

    An .ai file which we will teach you how to customize via a step-by-step video tutorial to use as an art direction guide for your brand

  • 2 worksheets

    with exercises to help you craft a strong pitch and find the right keywords for your brand

what’s not included –

  • Custom branding work or consultation. If you are interested in custom branding, please contact us.

program requirements –

  • Adobe Illustrator CC (download free trial here)


Once you have completed this kit, you will have –


A New Logo (Vector File)


A New Logo (Image File)


A Branded Style Guide


Here are some examples of a wordmark logo –


Here’s what you can make using this kit –

Branding Kit Logo Minimal Wordmark.jpg
Branding Logo Minimal.jpg

What’s in your download –

Once you complete your purchase, you will receive a download link via email with the following:


Color Guide


Logo File


Font Catalog


Style Guide Template


Private Link to the Branding Guide

Have questions?

Visit our FAQ page or email us at